In a special report on Japan in today’s Financial Times, David Pilling piece ‘Small, but perfectly funded’ explains how the ‘Shibuya Girls’ are trendsetters in such areas as fashion and cell phones.
They create the buzz or bring down products through ‘kuchi-komi’, the japanese version of word of mouth marketing. David tells us that everyday thousands of them visit ‘Shibuya’, Tokyo’s place to be for upcoming tech and fashion trends.
Unfortunately there is no Link available to David Pillings’s piece.
In Japan, the ‘Shibuya’ girls are trendsetters
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