Just realized today that I had not paid a visit to Bike Hugger in a while so I remedied to that right away. Good intuition as Byron led me to Timbuk2 and its Custom Bags.
I like the idea of being able to Build your Own Bag, be it a Market Tote, a Messenger or Laptop Bag . You can choose from a number of colors, fabrics, and options. It is an 8 steps process, clear and easy.
Who wants to carry the same boring bag than everyone else after all? 
One thing I would suggest they add is the possibility that people personalize their bag with their own logo. It would appeal to small businesses, artists and the like.
I used their ‘bachelor pad‘ messenger bag as an illustration.
An now get creative and travel in style or at least in color.