I am not a bike fanatic but do enjoy a ride around town every so often. Reading an excerpt of The Wallpaper Guide to Copenhagen, I was intrigued enough by a piece on local store and bicycle maker My Bikes to dig for more information. 
My Bikes (actually the Danish name is Cykelmageren) is the child of Rasmus Gjesing who is creator and craftsman as much as bike maker (since 1995). He converted his childhood love of tweaking things into this venture. The best way to describe Rasmus Gjesing style is simplicity as the picture on the left proves.
Besides anonymous clients, Rasmus Gjesing also counts amongst his customers famous bike fans such as designer Paul Smith.
I actually discovered on Stylehive that Paul Smith helped design two new Mercian bikes.
Mercian is a UK based maker of handmade bikes.
Thanks to Lailah Roswall of Cykelmageren for the photos.