Heard about the British Invasion, many British musical waves washed ashore in the US over the years.
Will Food be next?
You might be lost in the supermarket or the warehouse club and would not mind getting back to a more human sized store format.
If you can walk to a convenient location it is a plus.
It seems that these are a few of the elements that new kid on the block Fresh & Easy wants to offer the American customer starting with the West of the country.
Think of it as a cross between 7 Eleven and Whole Foods.
Since I am on the East Coast, I have not visited their first store which opened last week.
Seven more should be opened in California by November 8.
After reading New hybrid tries to woo US Shoppers (Financial Times) one element in their store that I really liked was The Kitchen Table where you can sample food and get recipes.
They are smart enough to give customers a chance to start a conversation with them by launching a blog Talking Fresh and Easy right off the bat.
The trade mark sign after the blog title could have been left out though, too corporate.
Will some people talk fresh to them?
With rising oil prices, being closer to where people live and work might turn out to be their biggest advantage.
I am curious to know what the Wine Selection will be as most major British food merchants have turned out to be quite savvy in that area.
Backed by the deep pockets of parent Tesco, Fresh and Easy will not be a fly by night.
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