Ever met a ‘mission statement’ full of platitudes and jargon or worse even you were one of the guilty parties who wrote it, hope is on the way.
Thanks to Keeping Jargon at Bay by Emma Jacobs (Financial Times), I learned of the existence of Dark Angels. This is not a club for motorcycle or science fiction fans.
They teach ‘creative writing in business’ not the kind that was used at Enron and others, rather they help communication professionals learn again to communicate.
It comes down to being able to share the story behind your business.
I would not go so far as mentioning ‘creating emotional connections’ with your customers but at least meaning what you say and first of all, dropping the jargon.
I even find boredom and repetition in wine notes and reviews for example.
Maybe it all boils down to being yourself, showing some personality or what the Why Dark Angels page calls ‘the spark’…Faire des etincelles!
The Dark Angels writing courses take place in 4 locations, Finca el Tornero (Andalucia, Spain), Lumb Bank (West Yorkshire), Toftcombs (Scotland) and Totleigh Barton (Devon). Check their Recipe for a successful session.
Time to close Monday Work Etiquette #14.
Previously: Own Your Comments and Criticism…Be Specific