What’s behind a name? Sometimes a mouthful!
We buy products and services daily.
Some have straightforward names like Cabot butter, others are baked in brainstorming sessions, the result of customer surveys or were penned by so-called branding specialists.
How many of us know what Yet Another Hierarchical Officious Oracle stands for?
Some people think it is worth $44 billion.
At least the short form better known as Yahoo! is as I learned from Chris Nuttall column.
Any other extended versions of names that got shrunk out there?