The try before you buy way works for software, music and more.
French entrepreneurs are taking a walk on the wine side.
Innovative company Wineside came up with a combination taste tube and screw top and offers sweet wines such as Banyuls (6cl) and Bandol (my illustration), Rhone and Bordeaux wines (10cl).
For now their line is only available at trendy Parisian shop Colette, check under food.
It could be a great way for wineries to offer samples of new lines.
They came to my attention via Springwise.
Recent Wine Bit:
A Bordeaux that does not Break the Bank, Les Pins de Bossuet (2003)