One in a while, I do get some details wrong when writing a story.
It happened a few days ago with Whitelines, a paper goods company from Sweden that came up with Earth Friendly products.
So let me correct the facts:
Contrary to what I originally wrote , Whitelines is not a part of Stora Enso.
They are an independent company.
They do use the MultiCopy papers from Stora Enso for Whitelines though.
A second thing that I have to correct is the fact that the estimates of the Carbon Footprint impact of Whitelines was actually calculated by them not Stora Enso.
I hope this gets the story straight.
Thanks to Björn Norberg of Whitelines for checking my piece and highlighting the erroneous details.
The root story: White Lines…Write, Don’t Pollute…From Sweden