While checking the news of the day, I noticed a new ad by Hertz that touts ‘Take the easy route. Let us fill it up. Pay pump prices when you return your car*’.
I first thought here is an example of a company that understands the Consumed to Thrifty trend…
When I clicked on the Ad to see details on the offer, I was disappointed to see that ‘a flat $6.99 refueling fee per transaction’ is added…
A case of muddling the message…
Are you aware of Car Rental companies where you can refuel at pump price without any fee?
Please let us know. It would be useful information for our Consumed to Thrifty Panel at South by Southwest.
Give Your Vote to Consumed to Thrifty before August 29 if the topic strikes a cord with you.