Are they the Spinal Tap, Sisters of Mercy, or a kinder and gentler Motorhead of the ice cream world, The Icecreamists are melting the ice at Selfridges in London.
The shopping emporium offers you a chance to Invent a New Ice Cream Flavor with Tell Us What's Your Flavour? The winner I quote "will have the ice cream made for them into a real flavor exclusively for Selfridges!"
Get your creative mind working…