Brewers tend to be more daring, zany, imaginative than winemakers with both brewery names and monikers for various batches.
A reminder of that came with Line Up for Milwaukee Brewfest 2011 which includes Ale Asylum (brewed and bottled in Madison, fermented in sanity) and Batch 19 (pre-prohibition style lager) which I discovered is a label of underground brewer Coors.
Wild Onion Brewing Co is not bad either and a pub too in Lake Barrigton, Illinois.
I wonder if any beer and cheese pairings are planned.
Even with a lot of fun to expect in and out of the beer bottle, I doubt i will be in attendance. Milwaukee is a bit far for me.