I don't check 'followers' on Twitter obsessively.
I noticed a recent addition named OffGuardGigs and thought they might be about unusual jobs like bath sommeliers.
I was caught by surprise when I saw that actually it is a marketing campaign in the UK that brings a Volkswagen minibus of hippie years to music festivals around Britain to promote deodorant brand Right Guard of all things.
After making a splash at the Love Box Festival last week-end they will try to tame the odor beast at Bestival (September 8-11) on the Isle of Wight.
They will have to compete for attention with dear Ms Marmite Lover there to feed the famished crowd unless I got my facts mixed up and Kerstin is cooking up a storm at Camp Bestival (July 28-31) in Dorset.
Is Right Guard having plans to sponsor our wine lifting tasting sessions?
From summer of love to summer of hygiene
(* this is not a sponsored post, more of a socio-cultural blabber)