Sustainable agriculture, eco-tourism are words bandied around by many players around the world.
When you scratch the surface, there is a lot of green wash going on.
In Brazil, FAS (Fundacao Amazonas Sustentavel) is putting its money where its mouth is by helping communities build businesses from the ground up that will help support them while protecting their surroundings.
They will surely get a boost in awareness, fundraising and the interest of travelers once Google Street View starts broadcasting images of the area.
Health and education facilities are part of the project as illustrated by facility below in Tumbira, one of five.
You can get an idea of what's going on thanks to the Voices from the Forest videos.
'Making the forest worth more standing than cut' for Green Day # 198
Previously: Carbon Emissions 10 Times Higher for Air Freight than Sea Freight plus Trailer
(* Photo from FAS website)