Imagine if Time Square billboards in New York were switched from marketing messages to creative displays.
In Lisbon, art takes over spaces usually reserved to advertising with Outdoor 2012 a project of P28.
Luisa Santos, the guest curator of the project, describes the endeavour in C-Heads magazine as "contemporary art as a Trojan horse in a mass society."
Artists: Adriana Varejão [BR], Bedwyr Williams [UK], Chitra Ganesh [US], Erwin Wurm [AU], Gabriela Albergaria [PT], Jesper Just [DK], Jorge Molder [PT], Leonid Tishkov [RU], Luisa Cunha [PT], Marcel van Eeden [NL], Mário Feliciano [PT], Miguel Palma [PT], Paulo Mendes [PT], Pedro Cabral Santo [PT], Pedro Cabrita Reis [PT], R2 Design [PT], Susana Anágua [PT], Susanne Themlitz [PT]
Grand opening is on February 28, 2012 at 6:00 PM.