European commission seems to have decided that entertaining your audience can be more effective than a big expose.
They balanced the lengthy expose of Generation Awake on overconsumption, recycling, etc…with light hearted green eyelashes batting for Europe Eco Label (launched I believe in 2012).
Sprouting eyeslashes for Green Day # 242
Previously: Green not Drab, Brio Bamboo Lacquer Spotlight, Eco-Laboration with Anne and Thibaud Klepper