Playfulness beats brainy in many instances including cheese.
I like a cheese like Oregonzola from Rogue Creamery whose name makes me smile even though I have not tasted it.
Culture Magazine reports in Rogue Creamery: Ambassadors of Cheese that "their moldy exports have been sold in the United Kingdom, France, Australia, Japan, Canada, and Spain since 2007."
You can buy a whole wheel of Oregonzola for $129.