Amongst all the hotels and resorts I follow on Twitter, I noticed this reminder from Fairmont Hotels on a special deal they have.
"Summer sale extended to Sept. 18 exclusively 4 Tweeters. Rooms up to 20% off plus free night thru Oct. 31. Call 1-800-830-1411 to book."
Does the reservation desk ask you for your Twitter Id when you call?
It seems that the icing on the cake for Tweeters is they get both the discount and the free night.
Less wired customers get either or.
Being in transition, I would take a Free Night if they invited me.
I could use some pampering.