Imagine being faced with as many as 2500 ways to customize your apartment before signing up on the purchase order, this is the wealth of choices new residents of Arabianranta in Helsinki are offered.
Even though it is tagged as Helsinki Virtual Village, Arabianranta is anything but. It is designed as a Hub for Designers and Creative types.
The neighborhood balances its high tech features with jogging and bicycle paths so residents can keep in touch with nature.
A percentage of the infrastructure spending is dedicated to the purchase and display of artworks.
I found out about this real utopia while reading Helsinki Warming a piece by Jonathan Kandell (smithsonian.com).
Related Topics: Mr Conran goes to Copenhagen with Custom House
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