In his book Niche Envy, Joseph Turow asks if ‘privacy policy’ is just another of these nice tags that companies and marketers have adopted. Since many of us do not read the fine print of the ‘terms and conditions’ on websites, is our information used by third parties. 
Are we losing our appetite for discovery and new ideas and ways to do things as the people we do business with learn more and more about us and share with us only products and services reflecting an established pattern?