Dating & Laundry combined, ‘Spin Cycle Single Mixers’ as Time Savers

As many busy single professionals have little time for a social life and still need to do their laundry or at least drop it off and pick it up, Whirlpool came up with the brilliant idea of teaming up with PerfectMatch.com and offer Spin Cycle Single Mixers or "Find your perfect match in love and laundry" and "Good, Clean Fun" to quote their site. First Dating Event takes place today in Atlanta, on September 7. They also invite second time-singles which must be a new term for recently divorced the same way that unemployed became in transition.
I read about it thanks to Andrea Learned notes on The Laundry Approach?