I am still digesting all the information, data, ideas, dreams and trends discussed in 2 days at the first Future of Online Advertising conference in New York.
One thing that has been on my mind for a while is how the Online World has approached and served so far the just over 50 boomers like myself.
It seems that advertising online is repeating the mantra of network TV of serving the so-called most desirable age groups of 18 to 35.
I took issue with that approach when I talked to Heather Luttrell, the president of IndieClick after her excellent presentation.
Some music and especially movies, books, travel, gourmet food even clothing are some of the things that many of the Just over 50 and not dead yet want to hear about and have the money to buy.
A perfect example would be the marketing of movies such as Control on (dead) singer Ian Curtis (Joy Division) directed by Anton Corbijn. Do they appeal to the youth market?
The Aging Hipsters connection with Blogads gets close to what I wish for even though I would qualify those near or reaching 60 as that ‘category’.
Maybe it is because Blogads founder Henri Copeland is not a new kid on the block. Neither is Jim Coudal who is not ashamed of his love of poetry.
How many 20 years old buy poetry books by the way or read much of anything in print? I would like to know.
My Saturday musings!
Other boomer stories: Over 50 and you will not find me…
Your classified listing has been accepted by edgeio.
Your listing ‘Online Marketing and Boomers…Utter Neglect?’ has been indexed by edgeio.
By Becoming a member and claiming your blog at ‘http://www.edgeio.com/my’ you will be able to manage or enhance …