A collaboration between Parsons and MoMA with IFF,
Seed, and Coty invites us on March 26 with Headspace: On Scent as
Design to let our nose do the thinking.
What might happen on March 26 in the idea lab:
"Headspace is a one day event looking at the conception, impact, and potential applications of scent. This event
gathers leading thinkers, designers, scientists, artists, established
perfumers as well as "accidental perfumers" (a selection of architects,
designers, and chefs invited to experiment with scent) to acknowledge
scent as a new territory for design."
It was conceived the program notes by Paola Antonelli, senior curator in the Department of
Architecture and Design at MoMA; Jamer Hunt, chair of Urban and
Transdisciplinary Design at Parsons; and Laetitia Wolff, founder of
futureflair. The three will also serve as moderators, together with Adam
Bly, founder and CEO of Seed.
Want to get a clearer idea of what path might be explored, read more about the genesis of this project on
the Parsons Transblog (Feb 10
Piece).
Here's a highlight:
is both rarely utilized and hardly engaged by designers. Scent is an
untapped medium that presents a remarkable opportunity for design, given
that it is in part through scent that we more fully perceive space,
fashion our identities, encode our memories, alert ourselves to danger,
enliven our appetites, stimulate curiosity, and navigate our lived and
natural environments."
Headspace: On Scent as Design takes place from 10 AM to 5:30 PM at the New School, Tishman Auditorium in New York.
Event is Free, Registration is Required.
Should I make the trek!
(*illustration from Transblog piece)