Right after asking this question, I was hit by a dose of relativity.
It depends on what you sell.
Why did the question come to my mind?
Well, for my concierge business, I currently use a small anonymous vehicle that carries absolutely no sign of what I am doing.
I was thinking of adding a sign (with or without logo) on the rear window.
I then started wondering if it would be a turnoff for some of my current clients while bringing new ones.
The answer for my type of service might be minimal signage by that I mean web address and name of business
Do you agree?
Is less more or better sometimes
Brand marketing musings for Monday Work Etiquette # 103
Previously: How Diversified is Your Job Portfolio? What's Your Hedge?