What happens when Valentine's Day comes around and you cook at What Happens When? Blushing becomes a source of inspiration.
Creativity does not stop with the menu for this New York pop-up.
They use Kickstarter as a funding source and managed to raise $22,495 at the time I am writing this piece.
There is a gallery approach to their work :
"ONE COLLECTION A MONTH = Menu + Space Design + Soundscape + Photographs
Every month we will work collaboratively around a specific theme (see below) to transform both the space and the menu into a new dining experience. We’re calling each of these themes “Movements”. It’s a new way of interpreting the seasons that goes beyond just the food. Our Movements will touch on all 5 senses and create experiences that not only support but celebrate the menu."
Crowdsourcing does not stop with the funding:
"ONE THEME A MONTH: Inspired by you
We've chosen to use Kickstarter as a means of supporting our project because we feel it parallels our own collaborative spirit. To further celebrate this ethos, we're asking that with every pledge (regardless of dollar amount) you send in a theme suggestion for one Movement of the restaurant that will take place between April and September 2011.
It can be anything–from a short story you wrote to a song you sang last week–but it should be based off of a meaningful personal food memory.
For example, your favorite meal could have taken place in your grandmothers kitchen. It might have been in Fall, with meatloaf and mashed potatoes. With the sound of leaves crackling outside. And a teapot boiling. It might have been the only time she told you about her dream of being a piano player."
You can also book What Happens Next for your next event or private party.
It would be a great place to through a birthday bash for 6 years of 'Serge the Concierge' in March.
What Happens When is located at 25 Cleveland Place (New York's Nolita) in a space previously occupied by restaurant Le Jardin which closed its doors last October after 15 years.