Can events go overboard in their branding efforts?
A slew of events are taking place this week-end at SF Chefs 2011 which concludes on Sunday, August 7.
I was browsing through the Schedule and felt the Anolon Date Night Dinner: Seduction in Three Courses went a brand too far…The Anolon Chef Demo is fine and I have nothing against Anolon cookware, on the contrary, yet I think Anolon would have been better served by being mentioned in the byline for this lesson on 'Seduction in 3 Courses'.
Who dates a brand? What is the sensual, aphrodisiac value it brings to the table?
As for the program itself:
"Aida Mollenkamp guides you on an aphrodisiac adventure with three of San Francisco's hottest chefs: David Bazirgan (Fifth Floor) Mourad Lahlou (Aziza) and Marisa Churchill (Top Chef Season 2, Author of Sweet & Skinny)."
Session is on Sunday, August 7 from 10:30 AM to 12:00 PM.
I am looking forward to Mourad Lahlou's New Moroccan cookbook (Artisan, October 2011)
There is a sold out Secrets of the Sommeliers: Rhone Valley Wines session at same time, same day featuring Rajat Parr and Jordan Mackay and moderated by Christie Dufault that will please all Rhone lovers.