He pushed the boundaries of what a painter is expected to do by appearing in chocolate commercial Je suis fou du Chocolat Lanvin with his famous moustache making a splash on the screen.
I guess for Salvador Dali it was part of being a provocateur.
He is currently celebrated with a retrospective called Dali at Centre Pompidou in Paris.
If you cannot visit Paris before exhibit closes on March 25, 2013, no worry.
Some of that Dali magic can appear on your iPad or Android device in a matter of minutes thanks to publisher Gallimard.
(* Image above from Centre Pompidou Facebook Page)